Momcozy and midwife Bianca Burge push breastfeeding support beyond blame

At the Australian College of Midwives National Conference in Sydney, registered midwife Bianca Burge and Momcozy called for breastfeeding support that accounts for work, family demands and product design. The message: improving continuation rates requires practical help, not just asking mothers why they stopped.

Why it matters: - Burge’s message reframes breastfeeding continuation as a systems problem, not just a personal choice problem. - The approach could shift how midwives, employers and product makers support mothers who want to breastfeed longer. - Australian data cited in Burge’s presentation shows a sharp drop between breastfeeding initiation and continuation.

What happened: - Bianca Burge, a registered midwife and infant sleep consultant, spoke at the Australian College of Midwives National Conference. - Burge presented in collaboration with Momcozy. - The Sydney event brought together midwives and maternal-health professionals from across Australia. - Burge urged healthcare professionals to move the conversation from “Why did she stop?” to “What barriers got in the way?” - Momcozy used the presentation to highlight product design as part of breastfeeding support.

The details: - More than 90% of Australian children have received breastmilk, according to Australian Bureau of Statistics data cited in Burge’s presentation. - About 37.5% are exclusively breastfed for around six months. - About 43% are still receiving breastmilk at 12 months. - Burge said many mothers intend to breastfeed for six months, 12 months or longer, but time, work, comfort and family responsibilities can make continuing harder. - Burge said returning to work can create new demands and make finding time and privacy to express more difficult. - Research cited in the presentation found 58% of mothers who returned to work before six months said the transition influenced them to reduce or stop breastfeeding. - Mothers with greater workplace flexibility and more opportunities to breastfeed or express were more likely to continue. - The Momcozy Wellness 1 Warm-Massage Wearable Breast Pump combines controlled warmth, rhythmic vibration and wearable pumping. - The device includes adjustable pumping options, top-view alignment and a hands-free design. - Momcozy said the design is meant to better fit work, childcare and changing family routines. - Burge said the pump is “another tool” and not a replacement for breastfeeding support or clinical care.

Between the lines: - The core argument is that breastfeeding outcomes are shaped by environment as much as intention. - That shifts some responsibility from individual mothers to healthcare systems, employers and product designers. - For Momcozy, the presentation also serves as a wider pitch for human-centred maternal-care products. - Burge’s framing aligns breastfeeding success with whether a mother can realistically sustain her plan in daily life, not whether she follows one ideal path.

What’s next: - The conference conversation could influence how healthcare professionals talk about breastfeeding continuation in future patient support. - Burge’s message points to more focus on workplace flexibility, practical expressing support and family-friendly routines. - Momcozy is positioning wearable pumping technology as one part of a broader support ecosystem for mothers.

The bottom line: - The call from Burge and Momcozy is simple: if breastfeeding is to last longer, the support around mothers has to work in real life, not just in theory.